Media kit

Boilerplate

Approved descriptions. Use either verbatim; no approval needed.

Editorial standards

These are the commitments the site is built to, not aspirations — the last one is enforced by the build itself. The full version is on the editorial policy page.

No lead capture, ever

There are no quote forms and no email gates. Every calculator runs entirely in the reader’s browser — the bill and rate figures typed in are never transmitted or stored.

No solar-industry funding

The site is not an installer, takes no money from installers, and brokers no introductions. Nothing it publishes is influenced by a company that sells panels.

A figure without provenance does not ship

Every published number carries a source, an as-at date, a method and a licence. A build-time validator fails the build rather than publishing one that does not.

Estimates are labelled as estimates

Payback figures are modelled from medians and are presented as guidance, not as quotes. Where a number depends on a household’s own load shape, the site says so instead of guessing.

Corrections are welcome and public

Readers are invited to report figures that look wrong, and pages carry the date they were last revised.

Where the figures come from

Two markets, two independent data pipelines, both public and both cited on every page that uses them. Method detail: US methodology · Australian methodology.

United States

U.S. Energy Information Administration (retail electricity rates) · NREL (solar production factors) · IRS / Public Law 119-21 (federal credit status)

Australia

Australian Energy Regulator — Consumer Data Right retail plan data (rates and feed-in tariffs) · Clean Energy Regulator (STC zone ratings, small-scale certificates, Cheaper Home Batteries Program)

Brand assets

The mark is the site's own subject matter: a cost curve crossing break-even, with the sun as the point it pays off at.

• Full lockup — dark backgrounds — Default. Use on the ink ground or any dark surface.
• Full lockup — light backgrounds — For white or pale grounds, including print.
• Mark only — Where the name already appears, or below about 120px wide.

Using the logo

• Keep clear space around the lockup of at least the height of the mark.
• Don't recolour it, stretch it, add effects, or rebuild the wordmark in another face.
• Don't place the dark lockup on a light ground, or the light one on a dark ground.
• The files are SVG with the wordmark converted to outlines, so they need no font installed and stay sharp at any size.

Colour

Typography

Fraunces sets headlines and the wordmark; Inter sets body copy, interface text and all figures. Both are open-licence (SIL Open Font License) and self-hosted — the site makes no third-party font request, which is also why the embeddable calculator adds none to an installer's page.

Named source

Brendan Faulds, Founder — available as a named source on household energy costs, solar payback economics, and the Australian and US incentive schemes.

Brendan Faulds is the founder of Solar Pays Off. A software developer, he built the site’s payback engine and its data pipeline — which pulls from the U.S. Energy Information Administration, NREL and the IRS for the American pages, and from the Australian Energy Regulator’s Consumer Data Right and the Clean Energy Regulator for the Australian ones — and wrote the validator that refuses to publish a figure without a source, a date, a method and a licence. No lead forms, no solar-industry funding.

Citing our data

Any figure on the site may be quoted or charted free of charge, including by commercial publications. We ask only for attribution and a link.

Ranked tables and quotable statistics are kept current on the US data & press page and the Australian data & press page.

Contact

hello@solarpaysoff.com

Press enquiries, partnership questions, data requests and corrections all reach the same inbox, and it is read by the person who built the site.